Smart companies like top ladies fashion retailer Bonworth know that building and developing a brand today requires more than just hoping and praying. You have to take specific steps to make it happen and this includes doing more than creating local awareness and implementing marketing schemes. You must have an intimate understanding of the marketplace, your target market, and how to build your brand. You must then use this knowledge to create smart marketing and brand building techniques that permeate every area of the company.
Bonworth has strong brand awareness and a great reputation with its target market. They also commit themselves to getting things right. Here is how they have won favor with so many women across America.
They Understand Their Brand and How to Position it in the Marketplace
Bonworth’s target market is American women and they have grown their business over the last 40 years to more than 160 retail stores located in 33 states. They also have a healthy online business selling to customers nationally and around the world. Bonworth COO Gurumoorthy Gurusankar tells us that the company focuses on providing quality clothing at good prices and exemplary customer service.
The company treats every employee with respect and dignity and believes each employee is a star. The company has also built a great reputation for marketing to different age groups. In fact the company has a reputation as America’s favorite Mother Daughter store.
The company has a clear understanding of its market and makes sure that all of its efforts go into serving that market. They never offer messages or products that conflict with their brand values.
From a corporate standpoint, they are pro-woman and hire mostly women to fill their corporate ranks, sales, marketing, operations and marketing departments. In the era of the “Me Too” and other women empowering movements, the company is right in line with the feelings and desires of their customers. In the marketplace, the Bonworth brand has come to be synonymous with women’s empowerment.
They Get Their Brand Positioned properly In Front of Potential Customers
Bonworth is consistent in putting its brand in front of customers and potential customers.They market great clothing at great prices to an audience that is both style and cost-conscious. Their stores are centrally located so that easily accessible to working and college-age women and they’re fully stocked online shops allow women who do not live in close proximity to a Bonworth retail outlet, or who do not have the time to retail shop, to do their shopping online anytime and from any location. This constant accessibility to the Bonworth brand create positive perceptions by their target market.
The overwhelming amount of positive customer reviews attest to the fact that Bonworth is a one of the most treasured retailers in the United States. Although the retail space is quite crowded, the company continues to carve out a unique and powerful position with women seeking good ethics, good quality and good value.