It can often be frustrating to sell a line of personalised clothing and to see the merchandise of competitors being purchased while yours remain on the shelf. It can be challenging to figure out why potential customers overlook your clothing and yet buy other options. In a lot of ways, selling clothing with personalised prints and designs is a lot more complicated than people think.
Fortunately, you do not have to suffer alone. There are quite a few reasons why some designs sell over others, and it mostly has to do with subtlety. Here are just a few reasons why subtlety has a significant impact when marketing personalised clothing.
You only have a few seconds to make a good impression
Most buyers will give a passing glance at just about every personalised shirt or jacket that they see, lasting only a few seconds as they figure out whether it is worth their time. If they are not satisfied within those few seconds, they will walk away and give other stores a try. When it comes to selling your clothing, what would help pique their interest during those few seconds? You might think that a profound and convoluted message could cause them to turn their heads and give your merchandise a better look – but it often has the opposite effect.
Subtlety and simplicity go hand in hand
Being able to make a good impression is all about conveying your message within the few seconds when your clothing has their attention. If the image and message are easy to digest, they will be much more likely to give it a better look. While some might be more attracted to interesting or overcomplicated prints, most people prefer to understand what they are looking at right away. The trick is to have a message that is easy to convey within those few seconds, while at the same time having more to offer when the potential buyer gives it more attention.
If you have more than one idea, try to convey it in a single image
Unfortunately, putting too many ideas in a single print will only result in people being unable to understand your design right away – resulting in very few articles of clothing being sold. Have a look at London t-shirt printing experts and read a few case studies to see how to translate a few of your ideas into a single image, as simplicity is the reason why so many popular brands get by with just one unique design that is easy to understand. While inspiration can give you plenty of different ideas, it is all about joining them into a single clever design.
While joining ideas in a single design seems simple enough, it is much easier said than done. It would be best to take your time when designing images to be printed on your clothing, as the prints are what will determine whether or not your merchandise is marketable.
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