The central aspect of search engine optimization (SEO) is finding the correct keywords to use on your website.
The power of the correct keyword is crucial as it targets the market and leads traffic to find the content, services, or products that you are offering.
Working with Local SEO Search Inc., they can help you maximize the earning potential of your website by properly using the right keywords on your web pages.
Understanding Keyword Research
If you get the right keywords down for each web page, you have better chances of being found. This requires research.
During your keyword research, try to answer the following questions:
- What words do people enter into search engines when looking for products or services you and your competitors offer?
- How many people are searching for this information?
- What is the preferred format of this information?
SEO strategies cannot be implemented if the team does not fully understand the brand, its market, and the goals they want to achieve.
You want to rank for the audience by getting to know what they want and in what format they want to consume information about it (i.e., text, video, image). Focus on the audience and use targeted keywords to hone knowledge and understanding of your brand and product.
Keyword research is the first and most important step of your SEO strategy wherein you identify the high-volume search terms to include in your content. Massage businesses also have to consider a localized keyword research as you cater to clients around your vicinity.
Steps to Find the Right Keywords for Your Massage Business
Doing your keyword research can be done either manually or with the help of a few SEO tools. In either case, use this step-by-step guide to find the best keywords for your massage business:
Step 1: Study your niche
If you’re offering niche services in a certain area, say an RMT in Kitchener, you need to study your market and how your competitors are reaching them. Competition can be quite fierce, and niches breed monopoly, so you need out-of-the-box ideas to market your business.
Here are some ways to effectively study and leverage your niche:
- Ask your existing customers about their overall experience with your brand. Find out how they describe your service to other people.
- Study the perspective of your potential customer. Find out what words they associate with your logo, business name, and how they think your business could help them.
Step 2: Study and Use Competitor Keywords
The first step was about pooling knowledge of your own semantics to find that golden keyword your brand can own. This second step is facing the bull head-on as you use your competitor’s data to gain a digital marketing advantage.
Your goal is not to have the same keywords as others in the market but rather to find underutilized ones that have the potential to yield good results.
Consider keywords on sites that are ranked lower in the returned search results. Although Google probably likes these sites, their content quality or search intent do not push them up the ranking ladder.
You can use this to your advantage and incorporate these keywords into your own pages, this time in in-depth and well-written content.
Step 3: Use Keyword Research Tools
After you focus on your brand’s perspective and peek at your competitor’s data, you can now tap the help of keyword research tools to find the right keywords for your massage business.
The ultimate goal here is to refine your keywords and narrow down the list to 10 or less keywords that you can focus on for a specific time frame that is aligned with the goals you set for your SEO efforts.
For example, orthotics in Mississauga may want to refine the keywords to use for their site and come up with fewer and more precise search terms. This means including the geo-location “Mississauga” since people within the area are those more likely to purchase their services.
Think quality over quantity, effectiveness over brute effort.
Keyword research tools can also give new ideas on related keywords. When you type in topics in search-back tools, you will yield alternative keywords with prepositions and questions that you can use to develop your web pages and content.
Step 4: Study the Search Intent
Google’s algorithm is growing extremely sophisticated. Search queries are no longer considered as a random toss of words online but rather scrutinized according to the intention of the person behind it.
The driving forces behind search habits can include the following:
- Information for clarification
- Looking up a website or contact details
- Desire to purchase or hire
After you find out the intent of your potential customers you will be able to fine-tune your keywords. Your aim is to directly match your keywords to the target audience’s query to lead them to your site.
Keyword research is a crucial task in every SEO effort. Tackling it both manually and with the help of digital tools can provide you with a rich pool of semantics to inform your strategy.
Another crucial consideration is your audience’s perception of your brand and intent for making the search.
When all of these steps are properly executed, you can create content that answers your audience’s questions in a way that conveys your relevance and authority to search engines.