Coral Chung has always had an instinct for what women want. This sense naturally comes as a result of being a woman herself, but it also comes as the result of her being a true visionary who is never afraid to go out on a limb for what she believes in. As a result, she and her company, Senreve, are quickly rising in the fashion industry.
Coral Chung is a graduate of several very prestigious schools, including Wharton and Stanford, from which she graduated with an MBA. She was previously employed at Medallia, a firm that was recently rated as one of the world’s top customer experience SaaS companies.
However, Coral Chung felt the urge to go out on her own. She heard several whispers that alerted her that a new direction was about to present itself. As a result of listening to these whispers, she is now head of Senreve, one of the world’s top makers of luxury handbags for women.
The urge to go out on her own came naturally. Coral Chung has always believed that women deserve to be marketed to by other women. She is also a firm believer in the fact that women know better than anyone else what they want. This is as true in every situation in life as it is of handbags.
Coral Chung took the smart route and consulted females as to what they expressly desired out of their handbags. Instead of merely consulting with a marketing firm, she went out of her way to survey actual women. This decision has made all the difference in the success of her trendsetting new brand.
Since founding the firm, Coral Chung has used only the finest makers of luxury handbags to create her special line of goods. The Senreve brand is known for its luxury apparel. However, the firm also retains a reputation for being affordable as well as eminently approachable, a winning combo.
There are many reasons the Senreve brand has succeeded so quickly. Part of the reason is that Coral Chung has approved only the most functional yet stylish designs for her handbags. This attention to detail includes the fact that all of her bags are made in Italy by only the most skilled artisans. It should also be pointed out that Senreve bags make use of only the best materials. These include 100% genuine Italian leather.
This reputation for quality has set Senreve apart from the rest of its rivals in the industry. Many of the company’s peers are content to rest on their laurels. They feel that they are part of a heritage industry that survives more on their lauded brand names than their innovative designs or attention to detail.
Coral Chung set out to challenge this oligarchy. She has turned Senreve into an up-and-coming brand that can challenge all of its more established rivals. She’s pulled off this trick partly by going directly to her audience rather than trusting the instincts of industry marketers and other “experts,” asking women what they truly want out of a handbag.
So far, the gamble has paid off. Women are getting a higher quality handbag, and the industry as a whole has benefited due to the infusion of new blood. This is a winning situation for all parties concerned.