For a lot of successful entrepreneurs, results can look easy at times. What people miss is that a lot of hard work goes into those success stories. It takes a lot of effort to get to a certain level, and that is the part many people want to bypass.
Arshad Madhani, Atlanta, GA based Digital Marketing Consultant, is one of those hard workers. He decided to put his head down and work hard as an entrepreneur early in his life, and is now seeing some of the benefits come his way. He shared some of his thoughts on not only what he does, but how entrepreneurship has changed him throughout the years.
Give us a Brief Rundown of Your Career as a Digital Marketer
Marketing in today’s world can be a little bit difficult for people. Even when I was in school, digital marketing was not really what it is today. It is constantly changing. To keep up, people need to change with it.
As a digital marketer, it is always important to look for what works best to move a certain product. It is constantly working towards getting something in front of the right set of eyes. It also helps to have a creative and interactive way for customers to learn about something they might ultimately spend money on. That’s basically what I currently do in a nutshell.
What Lead You Down this Path?
I just realized that this is where marketing was going in general. I have always been interested in marketing, so digital marketing just kind of became a thing. It is kind of cool to be able to work in something that is a relatively new industry for everyone since the digital age is still so new.
What Are Some Successes You’ve Experienced as a Young Entrepreneur?
Success comes whenever I’m able to come through and exceed expectations. There are certainly a lot of ups and downs, but digital marketing is all about trial and error in the very beginning. Once something starts to really show results, that is when a person should be focusing on using that same formula repeatedly.
What Are Some Obstacles and Setbacks You’ve Experienced?
Keeping up with industry trends can be the biggest obstacle for a lot of people in digital marketing. Even something that worked a couple of years ago might not work in any way in 2019. Not only do certain companies change, but search engines and online advertising changes are always occurring as well. In some ways, it really does feel like you are constantly studying for a test just so that another one can be passed later.
How Do You Overcome These?
It just comes down to studying up on the latest trends and techniques used in digital marketing. If a person is very set on sticking to what they have done for years and years, they are never going to survive in a field of like this. Whenever there is a setback, I just do my best to learn from the mistake and go with an alternative option.
What Piece of Advice Would You Give to Someone Currently Experiencing Obstacles and Setbacks?
Hard work is almost always going to win out at the end of the day. Digital marketing is not something that can be put on autopilot, so those people who put in the work are always going to shine above everyone else. It just comes down to not getting too discouraged when something does not go as planned. If it was an exact science, more people would be in the industry.
How Can People Learn More About You and Connect With You?
I have my own website, as well as a Medium, Facebook, and Twitter accounts. My website at www.arshadmadhani.com is probably the best overall way to keep up with me in general. I seem to always keep that as up to date as possible.