Unfortunately, one of the biggest misconceptions small business owners have about using social networks is that their accounts are of no interest to hackers. Because of this, they do not set up secure channels and they simply do not have good practices they can rely on. It is always important to be sure your social media channels are secured as any attack from a cyber-criminal can lead to some huge long-term problems. Here are some important suggestions to help you increase social security.
Proper Password Hygiene
The very first step towards securing online social channels is to have a strong password. Also, it is important to change these passwords regularly. Every password should be a string of numbers, letters and even special characters. Never write down the passwords or share them without proper attention.
If it is possible, try to use 2FA (two-factor authentication). This increases security since you need more than just the password when you want to log in. When there are many people monitoring accounts, try to use special third party applications like Hootsuite to make password management easier.
Every single employee should be trained in important practices for social media security. Most enterprises now allow employees to use their personal devices as they access business data. The staff thus needs to be sure that they do what is important to increase security. When just one team member has a device hacked, hackers can easily target work information. As a result, highly unsavory messages are going to be posted on social media channels belonging to the company.
Create A Good Social Media Policy
Formal social media policies are going to allow every single person know expectations and standards. The document does not have to be lengthy. However, it does need to include as much information as needed to properly determine good practice. It can easily specify devices that can be used to access social media accounts, the passwords that should be used and much more. A specific fact that is usually really good in social media policies is highlighting how often passwords need to be changed.
Carefully choose the staff members that do have access to company social media accounts. Utilizing specific third-party management applications is always a good idea since you know exactly who gets access while actual password access is not allowed. Keep logs of the people that can access accounts and be sure this is often updated. You would be surprised to see how often some people have access to company social media accounts even after being fired or leaving the firm a long time ago.
Create A Company Role
Last but not least, instead of offering access to many, hire social media managers. This allows you to save a lot of time that would be dedicated towards monitoring activity. If you decide to hire a social media manager, make sure that he is properly educated and trained. This does include asking questions about social media security as an interview is conducted.